The Great Lakes Forever environmental group has teamed up with Anheuser-Busch to form a photography contest which will determine which picture should go on a series of drink coasters that will be distributed throughout the area.
65 photographers have submitted around 150 photos so far, all of them scenes of beauty from the great lakes region. The winning photographer can look forward to the fame and recognition that comes from having your picture slopped on by sweaty beer mugs throughout the region. There are also some vague promises of prizes which have been donated by Budweiser for the top photographers in several categories.
The winning photos are all chosen by users, and you can vote now at http://www.greatlakesforever.org/html/news/photocontestvote.php
The strange thing is, the website only lets you vote from amongst the top 3 photographs in the professional, and amateur ranking. This is probably done so that Anheuser-Busch and Great Lakes Forever can maintain some control over the outcome of the contest.
The purpose of these coasters is a little unclear. They don’t seem to directly promote any environmental cause. Instead they seem to be a branding tactics used by an environmental group, and a way for Budweiser to seem like a teem player in the community. The beautiful photographs of the great lakes region also serve to demonstrate the beauty of the natural world in that area.
All in all it’s an interesting campaign, using an interesting medium, drink coasters. While its direct purpose may be a little murky, it does seem to indirectly support a greater good.
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