The coaster is a tool of perfection. They are created and manufactured in order to give people the ability to protect their surfaces from spills, scratches, and other damage. As such they are very exacting pieces. They are precise, durable, and attentive to the details that make up the world. When dealing with a corporate setting, these features are very important, and are often prized by executives running the most powerful companies in the world. That is why beverage coasters fit so well into these settings, both as powerful decorative accessories, and as gifts that can be passed along to coworkers, associates, and peers.
Often the beverage is the centerpiece across which conversations happen. Whether its an alcoholic beverage, a cup of coffee, or even just a glass of water, the sharing of liquid sustenance is a way to connect with another person, to make nice, and increase the pleasantries of the hour. The presence of a set of drink coasters will formalize this effect, reminding whoever is sitting across from you that this is a place of precision and business, and they should act accordingly.
Coasters are also a test of the attentiveness of someone. If you offer a person a drink, they take it, and then they ignore the coasters sitting on the table right in front of them, you can gain some insight into the way they deal with details, and the way they respect those around them. This can be almost a psychological quiz, given on a very subtle level.
As gifts, drink coasters given in the corporate world are a way to express your respect, as well as your opinion of the precise nature of the person you are giving them to. They are functional pieces, designed for real use, and as such a set of coasters will mean more than most decorative or novelty pieces that you would often consider giving.
The nature of beverage coasters suits them very well to the business world. Sharp, precise, and with an almost obsessive attention to details, they are symbolic of the principles that allow the industry of the world to keep running day after day.